When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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With Google having rolled out its latest Android OS, Jelly Bean, to rave reviews on some of the latest devices, the company has been generating a significant amount of buzz. Chitika Insights looked to measure the rate of adoption for the mobile platform since it began to roll out back in July.
The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.
As the 2012 election season approaches its inevitable climax on November 6th, the race between the two presidential candidates and their parties is heating up. The purpose of Chitika Insights’ Presidential Election Tracker is to provide data driven insight and highlight the level of online interest for Barack Obama and Mitt Romney. Here, the Chitika Insights team explains the methodology that powers the tracker.
The 2012 Presidential election is set to diverge dramatically from previous contests in terms of online activity – 90% of U.S households with any computer have broadband Internet access according to a recent analyst report, compared to just 57% in 2008. With this new online battlefield in play, Chitika Insights’ newest tracker looks to break down how each candidate is performing when it comes to important issues, battleground states, and other key metrics.
Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry.
On Friday, August 25th, the jury for the largest patent trial in U.S history released its verdict that Samsung owed Apple over one billion dollars for patent violations. Apple is now looking to get eight of Samsung’s phones barred from sale in the United States for their similarities to the iPhone. Chitika Insights decided to examine the impact such a ban would have on Samsung and Apple.
A month ago, Chitika Insights reported that Apple desktops running Mountain Lion (OS X 10.8) generated 3.2% of all Mac-based Web traffic. Since Mountain Lion officially turned one month old last Saturday, Chitika Insights revisited this study to see how quickly Mac users were adopting the latest operating system now that the novelty has begun to wear.
The now ubiquitous phrase “Google it” certainly points to a clear king of the search engine marketplace, but many prefer to do their “Googling” in a variety of browsers to take advantage of certain plugins, privacy features, and other attributes. With this in mind, Chitika Insights looked to measure whether the Web browser a person uses has any impact on the search engine they use.
A recent report from IDC pegged RIM’s quarterly market share at 4.8% based on sales – the company’s lowest mark in this area since 2009. Meanwhile, Apple’s iOS shipped 16.9% of all phones worldwide. The Chitika Insights team was interested in seeing how these global figures translate to overall Web usage in North America by analyzing the past year of mobile usage statistics.
Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.
