Insights

Welcome to Chitika Insights

When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.

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Supply & Demand Issues Stall Google Nexus 7 Growth

10 August 2012

Although Nexus 7 experienced a huge initial surge in both sales and Web traffic, users don’t seem to be surfing as much as one might expect them to. However, a reason for this drop could be Google only recently ended their Nexus 7 hold last week. As such, these numbers are most likely from users who got the Nexus 7 in the first round of shipments. As the novelty of a new tablet wears off, so does the user’s desire to surf the Web as extensively as they had initially.

Google Chrome Adoption Rate Blows Past Firefox

10 August 2012

According to Chitika Insights’ live Firefox version tracker, Firefox 14 is achieving strong rates of adoption within the Firefox family following its release on July 17th. Yet, our latest numbers show Google’s Chrome 21, released two weeks after Firefox 14, is already responsible for 75.7% of all Chrome traffic – nearly 9% higher than the adoption rate seen for Firefox 14.

New iPad Usage Growth in U.S. and Canada Slows after Initial Jump

6 August 2012

It has been more than four months since the new iPad was launched, and despite strong international sales, usage numbers point to a fading consumer fervor around the device in North America.

iPad Takes Slight Dive, Samsung, Google See Tablet Success in July

1 August 2012

Chitika Insights' latest Tablet Market Share Report shows big gains for the Samsung Galaxy Tab and the brand new Google Nexus 7 over the past month.

Mountain Lion Roars, Captures 3.2% Share in First 48 Hours

27 July 2012

After 48 hours on the market, Mac OS X Mountain Lion captures 3.2% of market share.

Google Nexus 7 Market Report

27 July 2012

Making its debut a little less than a month ago at Google’s I/O Conference, the Nexus 7 was touted as a high-end tablet available in a low price bracket. Google looks to have delivered in that regard, as the Nexus 7 was met with fairly positive reviews and an overwhelming level of consumer demand, which caused the search engine giant to remove the Nexus 7 from its play store over the weekend. Given the spike in consumer demand, Chitika Insights conducted a study into the Nexus 7's usage.

iOS 6 vs. Android Jelly Bean: Initial Developer Interest Nearly Identical

26 July 2012

iOS has traditionally seen a great deal more developer activity and app development than Android, due to the heavier usage patterns of iOS users. However, this has slowly changed, and iOS and Android now nearly split the marketplace in half when it comes to usage share. At Chitika Insights, our team looked to visualize the level of interest between both iOS 6 and Android's Jelly Bean during the first 24 hours of availability to the developer community

Firefox 14 Accounts for nearly 50% of Browser’s Users Just One Week after Release

24 July 2012

Mozilla released Firefox 14, the latest full version of its flagship open-source browser, on July 17th. In the immediate days following the release, traffic data from our new Live Tracker points to a tremendous number of users already having migrated to the latest version.

Update: Ice Cream Sandwich up 525% in Four Months, Jelly Bean Rolls Out

13 July 2012

Ice Cream Sandwich (ICS) is chipping away at the Android market with a 9.63% share – a significant jump from 1.54%, seen in our March report. Gingerbread is still the leader with 71.10% of market share.

Study: Web Volume Not Impacted by DNSChanger

10 July 2012

Chitika Insights data shows that there was no significant impact in terms of overall web volume after the FBI shut down the dedicated servers in place to protect North American Internet users against DNSChanger Malware