Insights

Welcome to Chitika Insights

When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.

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Study: iPad Still King of Tablet Web Usage

9 July 2012

Given the recent emphasis of screen size as a major differentiating factor for the tablet market, Chitika Insights analyzed a range of tablet screen sizes in the context of mobile ads. The goal of this study was to determine whether tablet screen size influences user browsing behavior, as well as the likelihood of clicking on an ad. This also poses other questions. Which tablets are optimal for Web use? Which tablets see the highest levels of Web use? And which screen formats lend themselves to the highest user-engagement rates?

Search Engine Market Share, June 2012 Update

3 July 2012

Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.

Web Browser Market Share, June 2012 Update

3 July 2012

Chitika Insights brings you our latest Web Browser Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.

Operating System Market Share, June 2012 Update

3 July 2012

Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the industry. Keep up with current events, and trends happening right now in the market.

Study: iOS Users Click on Ads 33% More than Android; CTR up 10% Since April

28 June 2012

Travel website Orbitz recently found that Mac users were 40% more likely to book a four or five-star hotel as compared to PC users, and are now displaying more luxurious travel options for Mac users accessing their site. Orbitz’s strategy highlights a growing move towards segmentation in the online space, and how new technology is changing the ways in which people access the Internet. With these continuing trends in consumer usage, Chitika Insights conducted a research study of mobile users, investigating the online ad click-through rate (CTR) of both iOS and Android users. Using data collected from hundreds of millions of ad impressions observed the week of June 12 through June 19, Chitika Insights analyzed the patterns of mobile users.

Second Screen Study: Tablet Based Web Traffic Rises 94% During Prime Time TV Hours

27 June 2012

Do you use your tablet to surf the web in the evening? What about to make a quick search in the morning before work? If so then you are using your tablet like millions of others across North America.Chitika Insights was interested in conducting a research study to determine what if any correlation we could find between tablet usage and “second screen” behavior. We found a sharp increase in tablet use during the early morning and late evening, with peak usage at about 6-7 AM and 9 PM respectively.

Report: Tablet Shipment Numbers Grossly Overrepresent Usage

21 June 2012

According to a U.S survey by Frank N. Magid Associates for the Online Publishers Association, tablet ownership has moved to a near 50/50 split between Android and the iPad. If true, Chitika Insights’ data indicates shocking differences in their Web use – iPad users generate almost 9x more Web traffic than Android tablet users.

Study: Sprint’s HTC Evo Users are Android’s Most Active on the Web

19 June 2012

The wide assortment of Android phone manufacturers has resulted in devices often constructed to appeal to particular user tastes or a market need. While Android users on the whole are less active on the Web as compared to iPhone users, the platform’s growing popularity prompted Chitika Insights to examine what usage patterns have developed in this more fragmented ecosystem. For this study, the Insights team researched which of the OS’ phone models are driving the highest rates of Internet usage.

Barnes & Noble Nook Surpasses Kindle Fire in Tablet Traffic Share; Apple iPad Takes Small Dip

14 June 2012

91.07% of tablet web traffic comes from iPad devices. While the iPad still accounts for a great majority of tablet web traffic, it has fallen about 3.5% from the 94.64% figure we reported in early May. Barnes & Noble Nook has overtaken the Kindle Fire in web traffic impressions. Compared to our previous study of tablets per 100 iPads, the Kindle has maintained its share while the Nook has gained. Barnes & Nobles’ e-reader with tablet capabilities now accounts for 0.85% of all tablet web traffic versus Kindle Fire's .71%.

Report: iOS Users Driven to Update by Features Rather than Security

6 June 2012

Apple’s latest update of its mobile operating system, iOS 5.1.1, provides several bug fixes and security improvements to its users. Chitika Insights observed adoption rates during the first week of release in a previous report, and now looks at updated data to examine adoption rates three weeks post-release. The three-week overall adoption rate of 57.9% represents an exponential increase in rate of adoption when compared to the 12.3% adoption in the first week. But notably, this is dwarfed by the adoption rate of iOS 5 in October of last year, which was installed on 20% of iOS devices in its first week.