When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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Almost two months after opening its doors to the public, Google Plus has experienced both highs and lows. Amidst some controversy surrounding the success of its public launch, Google Plus has launched a slew of new features since then, some of which have been met with great fervor, others with mild distaste.
On November 8th, Mozilla released Firefox 8, the 5th rendition of the browser released since the beginning of this year. This is yet another testament to Mozilla’s recently adopted rapid release process, particularly made evident by the fact that first seven versions of the browser took seven years to release!
Across industries, the Boston Consulting Group Matrix and the Gartner Magic Quadrant have long been fundamental tools in conducting business analysis. These tools are invaluable in helping businesses direct resources toward the segments with the highest worth or potential to optimize their revenue stream. In an effort to contribute a similar tool to the world of online advertising, Chitika Insights developed the Chitika Ad-Monetization Matrix (CAMM).
Apple’s “most advanced” operating system OS X Lion (formally OS X 10.7) hasn’t exactly been their most popular release. According to Apple’s Press page, Lion sales were hot over the first few days, even seeing over one million downloads in the first day. However, since then the latest version of OS X has faced criticism from both users and reviewers alike.
Two weeks ago, Chitika Insights investigated the adoption rate of iOS 5 following the October 12th release. Using this study as our base, we wanted to further specify iOS 5 adoption, this time breaking it down across Apple’s product mix (iPhone, iPad, and iPod).
