When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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In the PC space, the battle between Apple and Microsoft is seemingly as old as the PC itself. Both companies released new versions of their desktop operating systems (OS) last year - Mountain Lion for Apple’s Macintosh computers, and Microsoft’s Windows 8. Chitika Insights examined how each OS has been adopted by Macintosh and Windows users, respectively.
Between the smartphones and tablets running their respective operating systems, Apple and Google lay claim to the vast majority of mobile users worldwide. At the end of November 2012, Chitika Insights took a six-month look back at how Web usage shares compared between the two systems. With only a 2% share change, the data showcased how not much had changed during that period of time. Now that holiday sales and gift-giving are behind us, we extended the study through early January.
Jelly Bean claims 14% of Android web usage in six months. Gingerbread stands as the leading version of Android, responsible for 42% of all usage.
The biggest shopping season of the year has passed, and gift recipients are getting to know their brand new devices. This was expected to be a big season for smartphones and tablets, and usage figures observed across the Chitika ad network do not disappoint. Chitika Insights examined smartphone and tablet traffic before and after Christmas Day, analyzing shifts in Web usage volume as well as market share fluctuations, and found some striking results
This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.
Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.
UPDATE: Thursday, December 20th marks the first full week of Google Maps' availability in the Apple App Store. To determine the impact of Google Maps on iOS 6 adoption, Chitika Insights conducted a research study analyzing the trend in adoption rates since the applications' release, along with mapping the OS' adoption rates since its debut on September 19th, 2012 for added context. Following Google Maps' release, Chitika Insights observed iOS 6 usage remain fairly flat from midnight on December 13th to midnight on December 17th 2012.
Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the mobile and desktop industries.
Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.
In November, much of what has defined the tablet market in the past remains the same. The iPad continues to dominate, holding over 88% of tablet Web traffic market share, maintaining their lead. In second place comes Amazon’s Kindle Fire with 4.05 impressions per 100 iPad impressions, or about 3.6% of total tablet Web traffic market share 1. November marked the introduction of the latest Nexus 7 and the new Nexus 10 tablets, helping to grow the overall Google Nexus family market share to 1.03 impressions per 100 iPad impressions, or a share of around 0.9%. The Samsung Galaxy family sits in third place behind the iPad and Kindle Fire, with 2.68 impressions per 100 iPad impressions, or around 2.4% of the overall market.
