Chrome Usage on iOS Devices Reaches 3% in North America
Chrome usage on iOS devices steadily increased in late September, and 3% of North American iOS Web traffic is now generated by users of the browser – Chrome’s first time crossing that mark. Insights
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When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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Chrome usage on iOS devices steadily increased in late September, and 3% of North American iOS Web traffic is now generated by users of the browser – Chrome’s first time crossing that mark. Impact of Google Result Position on Online Ad CTR
In June 2013, Chitika Insights published a study examining the value of each Google result position. Analysis of the study data revealed that the first position on an average Google search engine result page (SERP) garnered about 33% of Google search traffic. However, as part of Chitika Insights’ latest study examining the advertising implications of the earlier data set, it was found that visitors who got to a site via clicking on the first position in a Google SERP exhibit dramatically low ad click-through-rates (CTR) on the subsequent website.UPDATE: iOS 7 on 52% of iOS Devices One Week After Public Release
One week following the start of the public rollout on September 18th, adoption of iOS 7 in North America reached levels close to 52%. This bests the impressive adoption rate of iOS 6 in the same time period last year.Android Tablet Update: Nexus 7 Usage Holding Ground, Kindle Fire on Upswing
In late July 2013, Google unveiled its second Nexus 7 branded tablet, which was produced in conjunction with device maker Asus. With Nexus tablets having been some of the more popular Android tablet options since their release in 2012, Chitika Insights conducted a study examining the North American Web traffic distribution of Nexus 7 tablets over three months – June 2013 to August 2013. For comparison, combined Kindle Fire and Kindle Fire HD usage was mapped over the same time frame.Pre-Product Launch Roundup: OS X, iOS Version Distribution
While new Apple desktop and laptops are not expected to be unveiled at the September 10th event, it’s worth noting the differences between the Apple mobile and desktop ecosystems in terms of version distribution. In the case of North America, Mac OS X distribution is much more widely distributed than its mobile counterpart. Infographic: Google Search Prevalence by State
While Google has long been the most-used search engine domestically, Chitika Insights’ latest study unveils that Google usage varies widely between different states within the U.S. Android OS Adoption: One Year Study
One week following its release, Jelly Bean 4.3-enabled Nexus devices are already responsible for a little more than 37% of North American Web traffic generated from Nexus-type devices running Android 4.0 or higher. However, when carriers start rolling out Jelly Bean 4.3 to other Android devices, the question regarding its potential adoption rate remains a closely-watched issue. To analyze the subject, Chitika Insights also studied the Web traffic generated by a few Android smartphone models that were released with Ice Cream Sandwich and were subsequently upgradable to Jelly Bean.June Tablet Update: iPad Usage Share Surpasses 84%
Since Chitika Insights' last study on the tablet market, Apple iPad users’ share of U.S. and Canadian tablet Web traffic has increased by nearly two percentage points, from 82.4% in May 2013, to 84.3% in June 2013 – now the iPad’s highest share since the beginning of 2013. This marks the second consecutive month of iPad usage share gains.9-Month Study: About 5% of North American Windows Web Traffic from Windows 8 Users
Within the desktop operating system (OS) marketplace, Windows continues to hold a substantial advantage over its competitors overall, but the growth rate of its newest OS version, Windows 8, has flattened in recent months.Android Web Traffic Distribution: Samsung Share Nears 50% in North America
Samsung’s extensive usage of Android as the operating system for the majority of its smartphones and tablets, along with the company’s success in the marketplace, has led Samsung to be the leading Android device manufacturer. Examining North American Web traffic from users of each Android manufacturer’s devices, Samsung holds a significant 47.2% share.Pages
