When you arm yourself with the right data, you have the power to make informed decisions. This is why we created our independent research arm, Chitika Insights. Our team of passionate and innovative Data Solutions Engineers produces a series of reports each week uncovering unique trends in Internet usage as seen on the extensive Chitika ad network. Using a rigorous data verification process and working directly alongside device manufacturers, Chitika Insights strives to provide the most accurate and representative data available.
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BlackBerry 10 Web usage has grown steadily since the operating system’s North American debut in March, 2013. However, users of the new devices still account for less than 25% of all BlackBerry-based Web traffic within the continent, with BlackBerry Web traffic share declining over the past several months.
While more than 50% of mobile phone users in the U.S are smartphone users according to comScore, most phones sporting a 4G antenna are pricier than their 3G counterparts. Examining smartphone Web usage across North America, Chitika Insights found that 4G phones contribute to about 30% of the total traffic from all North American smartphones. Within the 4G group, users of newer phones, specifically released after July 2012, generated 53% of continental 4G smartphone traffic.
Apple users are still prolific when it comes to tablet Web browsing, while Amazon’s Kindle Fire and Samsung’s Galaxy Tablet families remain in second and third place, respectively. Apple’s iPad usage share increased in May 2013 after a slight dip in April 2013, making its present Web usage share (82.4%) the highest since the beginning of 2013.
iOS 7 and its “flat” design is now in beta and developers are responding. As expected, within the Chitika network there was an exponential increase in Web traffic from iOS 7-enabled devices after the release of the beta version. Notably however, the number of impressions generated by iOS 7 beta users over our network has continued to increase. 
Our latest study quantifies the daily browsing behavior of iOS & Android users. As many past Chitika Insights studies have reported, within North America, iOS is, and has always been the more popular of the two in terms of Web traffic volume, but how does this translate to the hours of the day?
An analysis: How are clicks from Google impacted by Google result rank?
Back in March, the Chitika Insights team reported that iOS 6 users were generating 83.1% of all iOS traffic in North America. With iOS 7 set to be at least partially unveiled at next week’s Apple Worldwide Developer Conference (WWDC), we revisited overall iOS distribution through an analysis of millions of online ad impressions generated from May 21st through May 28th, 2013.
In the three years since Apple’s iPad became the first modern Web-enabled tablet available in the U.S., the tablet market has maintained a steady rate of growth. Tablets have worked themselves into the daily lives of both workplace and casual web browsing, and while the iPad has remained king since its launch, other devices have been gaining in popularity among users.
Employment and job searching have long been hot topics in our world, and more and more jobs are being found and acquired through online searches. It has been found that the unemployed persons who look for work online are reemployed 25 percent faster than the comparable workers who do not search online. Leveraging its extensive network of online sites, Chitika wanted to analyze how job searching rates varied by location, as well as if a person’s likelihood to search for jobs online was influenced by their browser choice.
With rave reviews of HTC’s newest smartphone, the HTC One, continuing to populate the Web, some analysts are predicting the device will dramatically improve the company’s long-term prospects after several years of receding market share. HTC’s most prominent competitor within the North American Android marketplace, Samsung, also recently released its own new smartphone model, the Samsung Galaxy S IV. With both Samsung and HTC largely eyeing the same target market, Chitika Insights looked to explore the initial adoption rates of both devices to quantify the early market progress of each smartphone.
