Chitika Insights's blog

iPhone Users Browse Web 150% More than iPod Touch Users

  • 14 September 2012

The iPod Touch is built with near-identical hardware and shares the same operating system (iOS) with the iPhone but without an antenna that can connect with cellular networks. This makes the iPod Touch slightly thinner than the iPhone, while still being a very capable device for browsing the Web. Due to the similarities of these two devices, Chitika Insights conducted a study to compare the Web usage rates between them.

Obama Generating Significantly More Domestic Web Interest than Romney

  • 13 September 2012

The 2012 Presidential election is set to diverge dramatically from previous contests in terms of online activity – 90% of U.S households with any computer have broadband Internet access according to a recent analyst report, compared to just 57% in 2008. With this new online battlefield in play, Chitika Insights’ newest tracker looks to break down how each candidate is performing when it comes to important issues, battleground states, and other key metrics.

Presidential Interest Tracker Methodology

  • 13 September 2012

As the 2012 election season approaches its inevitable climax on November 6th, the race between the two presidential candidates and their parties is heating up. The purpose of Chitika Insights’ Presidential Election Tracker is to provide data driven insight and highlight the level of online interest for Barack Obama and Mitt Romney. Here, the Chitika Insights team explains the methodology that powers the tracker.

Pages