Chitika Insights brings you our latest Operating System Market Share Report, breaking down the distribution of the biggest players in the mobile and desktop industries.

Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.

Chitika Insights brings you our latest Web Browser Market Share Report, breaking down the distribution of the biggest players in the industry.

Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry.

Two of the biggest players in the computing space – Microsoft and Google – recently launched their most ambitious efforts yet in the tablet marketplace. Microsoft’s Surface was launched on October 26th, 2012 as the flagship tablet for Windows 8, with a more powerful Pro edition debuting in December. Google released its Nexus 10 on November 13th – a larger sibling to the company’s Nexus 7 tablet, which was recently updated from its original model unveiled earlier this year. Chitika Insights conducted a study to see which tech giant’s tablet offering is emerging as the most popular.

In November, much of what has defined the tablet market in the past remains the same. The iPad continues to dominate, holding over 88% of tablet Web traffic market share, maintaining their lead. In second place comes Amazon’s Kindle Fire with 4.05 impressions per 100 iPad impressions, or about 3.6% of total tablet Web traffic market share ¹. November marked the introduction of the latest Nexus 7 and the new Nexus 10 tablets, helping to grow the overall Google Nexus family market share to 1.03 impressions per 100 iPad impressions, or a share of around 0.9%. The Samsung Galaxy family sits in third place behind the iPad and Kindle Fire, with 2.68 impressions per 100 iPad impressions, or around 2.4% of the overall market.