Chitika Insights brings you our latest Mobile Manufacturer Market Share Report, breaking down the distribution of the biggest players in the industry.

Chitika Insights brings you our latest Web Browser Market Share Report, breaking down the distribution of the biggest players in the industry.

Chitika Insights brings you our latest Search Engine Market Share Report, breaking down the distribution of the biggest players in the industry.

In the PC space, the battle between Apple and Microsoft is seemingly as old as the PC itself. Both companies released new versions of their desktop operating systems (OS) last year - Mountain Lion for Apple’s Macintosh computers, and Microsoft’s Windows 8. Chitika Insights examined how each OS has been adopted by Macintosh and Windows users, respectively.

Between the smartphones and tablets running their respective operating systems, Apple and Google lay claim to the vast majority of mobile users worldwide. At the end of November 2012, Chitika Insights took a six-month look back at how Web usage shares compared between the two systems. With only a 2% share change, the data showcased how not much had changed during that period of time. Now that holiday sales and gift-giving are behind us, we extended the study through early January.

Jelly Bean claims 14% of Android web usage in six months. Gingerbread stands as the leading version of Android, responsible for 42% of all usage.

The biggest shopping season of the year has passed, and gift recipients are getting to know their brand new devices. This was expected to be a big season for smartphones and tablets, and usage figures observed across the Chitika ad network do not disappoint. Chitika Insights examined smartphone and tablet traffic before and after Christmas Day, analyzing shifts in Web usage volume as well as market share fluctuations, and found some striking results

This holiday season has a high likelihood of being the biggest ever when it comes to tablet sales, as multiple manufacturers have unveiled highly publicized new devices over the past few months. To provide a view of the current market environment, Chitika Insights conducted a study focusing on tablet usage in North America.

Available on both desktops and tablets, Windows 8 is Microsoft’s first major attempt to develop an operating system (OS) which integrates many features of the mobile experience. These range from user interface (UI) elements, to taking advantage of new hardware, and technologies such as USB 3.0 and near field communications (NFC). In order to provide a clear picture into the level of success seen by Windows 8, Chitika Insights conducted a research study analyzing the new OS’ share of Windows-based Web traffic since launch.

UPDATE: Thursday, December 20^th marks the first full week of Google Maps' availability in the Apple App Store. To determine the impact of Google Maps on iOS 6 adoption, Chitika Insights conducted a research study analyzing the trend in adoption rates since the applications' release, along with mapping the OS' adoption rates since its debut on September 19th, 2012 for added context. Following Google Maps' release, Chitika Insights observed iOS 6 usage remain fairly flat from midnight on December 13^th to midnight on December 17^th 2012.