| The New York Times |
Internet Banner Ads Look to Get More Interesting (and Thus Less Easy to Ignore) |
| July 11, 2005 |
BANNER ads, the Internet's favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants. Late last month, Chitika (pronounced CHIH-tih-ka), an advertising company based in Marlborough, Mass., began testing eMiniMalls, a technology that scans a Web page, chooses a product the reader might be interested in, then displays banner ads that are miniature shopping comparison pages, with prices, product reviews and links to merchants. |
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| CNet News.Com |
Internet Banner Ads Look to Get More Interesting |
| July 11, 2005 |
Banner ads, the Internet's favorite petri dish, have begun yet another round of experimentation, this time as shopping assistants. |
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| DM News |
Chitika Beta Tests EMiniMalls |
| July 05, 2005 |
Chitika Inc. is beta testing eMiniMalls, which allows comparison shopping within a banner ad unit while keeping the user on the publisher's Web page. |
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| ClickZ News |
Chitika Launches Automatic Merchandising Ads |
| June 20, 2005 |
Contextual advertising service provider Chitika plans today to unveil its new "eMiniMall," an advertising format that allows marketers to spotlight particular merchandise, targeted by site. |
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| Adweek |
Product Search Hits Banner Ads |
| June 20, 2005 |
A new ad network is bringing product-search listings to banner ads, in an attempt to offer publishers an alternative to Google AdSense and similar banner ad services. |
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| iMediaConnection |
Chitika Launches eMiniMalls |
| June 21, 2005 |
Chitika, a provider of contextual advertising solutions, announced the release of eMiniMalls, a CPC-based and interactive product merchandising service. |
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| MediaPost |
Contextual Advertising Company To Serve Ads On Weblogs, RSS Feeds |
| January 12, 2005 |
Contextual advertising services provider Chitika, Inc. Tuesday launched a new contextual advertising system for bloggers. Called BlogContext, the new service is designed to help publishers monetize their content and RSS feeds. BlogContext allows publishers to insert contextual ads into blog posts by pasting in a single line of html code. |
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| Mass High Tech |
Chitika gets into the blog advertising space with contextual service |
| January 10, 2004 |
Chitika, Inc., a Shrewsbury-based contextual advertising services provider, has launched BlogContext, a software product that allows bloggers to place context-specific ads on their blog sites. |
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| MediaPost |
Contextual Ad Company Pools its Advertisers |
| November 12, 2004 |
A new contextual advertising company is pooling the advertisrs from its various ad network distribution partners into a single sales channel, giving publishers access to more than 500,00 paid listings. |
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| Mass High Tech |
Chitika chases down right ads for sites |
| November 8, 2004 |
Startup Chitika Inc.'s web-based advertising search service is ready for prime time says the company. The company, led by former Terra Lycos data mining scientists and engineers, introduced earlier this year patent-pending technology that searches advertising networks for the most appropriate ads to be used by website publishers. |
