As we approach the new year, marketers and consumers alike are asking the question of whether or not we are entering a "mobile-first" world. For years, data companies have been predicting and measuring the massive shift from desktop to mobile, and with the recent explosion of new (affordable) smartphones and tablets, that shift is happening at a more rapid pace than ever before.
Matt Kojalo, GM of Chitika's Mobile Advertising division, recently spoke at ISB Digital Summit 2012 , held November 9th and 10th in Hyderabad, India. Conference attendees discussed and explored various business models and how they work across a range of digital companies, digital publishers, advertisers and the intermediaries in the digital media value chain. While visiting India, Matt and mobile-team member Gui, had the opportunity to work alongside members of the Chitika mobile team at our India office, also located in Hyderabad.
Chitika Insights, the research arm of Chitika, is constantly putting out studies that take a close look at industry trends. We're always trying to keep ahead of the curve, and we love to put out content that is not only industry relevant, but relevant to our publishers as well!
In the past year, Chitika Insights has taken off as one of the tech industry's top sources for data, including our market share reports, web browsing trends, and more. Recently, Chitika Insights was featured in "Social Media Marketing All-In-One for Dummies," published Friday, November 6th.
We're always looking for new ways to earn our publishers more money. This week, we launched a new referral program to do so!
This past Saturday, Chitika hosted a game-athon fundraiser to raise money for the Boston Children’s Hospital through the Children’s Miracle Network. The gaming marathon, put on by Extra Life, is held annually across the US by Children’s Miracle Network Hospitals. The event was a great success, raising over $1,300 for the cause. Over 30 people brought their game faces to the Chitika offices Saturday, where they took part in interactive games throughout the entire day, including table tennis, various board games, card games, video games, and more!
Chitika made front page news today in the Worcester Business Journal, where CEO Venkat Kolluri and GM of Chitika's Mobile Division, Matt Kojalo, were both interviewed on Chitika's focus shift toward the rapidly-growing mobile ad world. The article, "Growing Smartphone Ecosystem Creates New Jobs, Ventures," by Matt Pilon, focuses on the businesses in central Mass that are popping up and thriving amidst the booming smartphone market.
Happy Friday everyone! We get a lot of questions on how to drive traffic to websites. Since our ads are search targeted, that makes sense - the more traffic, the better! There are a lot of great posts on the net that will teach you how to do this - a quick search on SEO will turn up a ton of results. This post from About.com has a lot of great tips (15 of them!), some of which we have briefly summarized below - and added some of our own.
Chitika will be hosting a happy hour at the T.R.A.F.F.I.C Conference in Fort Lauderdale, which is taking place this weekend from October 7th to October 10th. The conference is being held at the Ritz Carlton, and representing Chitika will be Vik Chhabra, Director of BizDev. To get more details on the happy hour, contact Vik either via email at [email protected], or via twitter, @Vikc. Chitika's Happy Hour will take place Monday night at 7pm in the Ritz Carlton lobby bar. If you monetize your domains, talk to Chitika - where data drives ad revenue.
