Chitika Case Study: One Publisher’s Experience Using New Display Ad Units*
When we announced the release of our new display ad unit option last month, we anticipated the ads resulting in overall better optimization and targeting for our network of over 300,000 publishers. One Chitika publisher in particular, Stanzapub, benefitted greatly from using display ads in tandem with text. Here is his story.
At Chitika, we’ve always been proponents of choice and optimization. So when we began rolling out our new programmatically driven display ad option in mid-October, we knew our publishers and their visitors would benefit from the increased choice of ad unit type.
The first issue of Tablet Publishing magazine is utilizing Chitika Insights data and expertise to educate its audience of magazine and print media publishers about the current tablet usage environment in North America.
The latest Apple product event marked the third time in the past year the Cupertino company has referenced Chitika Insights statistics in a public facing announcement.
Chitika has invested heavily in the development of our programmatic buying technology and reach over the past several years, and our real-time bidding division now has the ability to act upon more than 150,000 requests per second. This allows advertisers to leverage Chitika’s first party network of over 300,000 publishers to extend their search strategy and buying through display.
If you’re a site owner new to online advertising, the logistics and nuances behind driving revenue can seem daunting. But by following a simple set of best practices, you can maximize the money you make while making minimal changes to your site’s look and feel - keeping your visitors happy.
Facebook COO Sheryl Sandberg was in attendence at Blogher 2013 in Chicago, where Chitika was present in order to better understand our publisher base and connect with current Chitika publishers.
