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Search Marketing, Beyond Google and Yahoo

Chitika - Your Solution for Driving High Converting Search Traffic

  • Extended Visibility. Market to your SEM audience after they have moved beyond the search listings page and into content websites.
  • Customized Reach. Chitika’s proprietary targeting technology, Search Behavior Marketing (SBM),works to track, tag, and target to users in the Chitika network based on their recent search activity.
  • Maximized ROI. Target a niche audience most responsive to your business by leveraging our content rich network of 26,000+ websites, serving 400 million search driven impressions monthly.

SBM

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Start Advertising with Chitika in 4 Simple Steps


Already an advertiser?

  1. Target. Customize your SBM targeting strategy by specifying a geographic marketplace, and entering your SEM campaign keywords.
  2. Budget. Set your daily spending limit and maximum CPC or CPM bid.
  3. Create. Set up your campaign, by writing the ad that will be featured to prospective customers.
  4. Activate. Review and then activate your ad by entering your billing information. Once you have an activated campaign, you can use your Chitika Advertiser account to activate all future campaigns.
    Advertiser Terms & Conditions

SBM Targeting

  • With more than 400 million search driven impressions a month, Chitka commands more traffic than the fourth largest search engine, ask.com, and is therefore able to cater to SEM advertisers.
  • Chitika’s Search Behavior Marketing targeting platform leverages our search impressions to target ads to users in our content network with reach and precision.
    How do we target?

  • As we introduce SBM to the market, we are relying on a “broad keyword match” strategy. Basically, your SBM targeted ad is displayed if a combination of your keywords are used in a user’s search, and only if we feel there is a relevancy to the user’s search query and your ad.
  • As mentioned above, we do serve more than 400m search driven impressions each month, but currently we do not command the traffic levels of search engine sources like Google (approx. 7 billion search imps monthly)… If we plan on relying on exact keyword matching alone, we might not be able to deliver comprehensive campaign visibility to our advertisers.
    What’s next for SBM?

  • As we continue to grow our content network, we aim to expand our SBM platform and give the exact keyword match option to our advertisers.

For more information on our SBM targeting platform, or if you have questions regarding Chitika’s advertising program, please contact us; adsales@chitika.com.

Power of a Network

  • Chitika’s network engages visitors who are young, educated, have disposable income to spend, and are researching online to guide purchasing decisions.

  • As advertisers increasingly recognize the power of marketing to niche audiences online; Chitika will continue to be the front runner when it comes to Web 2.0 ad networks by connecting marketers to relevant and responsive web audiences.
  • Read the full Chitika | Network Demographic Profile.

Featured Publishers

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