Insights

Welcome to Chitika Insights

Chitika Insights is the independent research arm of online ad network Chitika. Our team of passionate and innovative Data Solutions Engineers produce a series of reports each week uncovering unique trends in Internet usage. Research studies are conducted by tapping into Chitika’s extensive network comprised of over 300,000 sites, totaling hundreds of millions of ad impressions each week. Click here for a full methodology. Follow us @ChitikaInsights for the latest news. For further information or media inquiries contact [email protected] or call 508.439.4529.

2% Of Internet Users Pay For 100% Of Internet Content

18 November 2009

2% Of Internet Population Paying For 100% Of Internet

MARLBOROUGH, 11/18/2009 – Only two in 100 people who browse the Internet actually click on the advertisements that fund websites, according to a new report by online ad network Chitika. The study, based on the actions of 86 million Internet users over a two-week period, helps illustrate the value of an individual “clicker,” and the vast business potential that remains untapped for website owners and advertisers alike.

Bing Losing Users Faster than Impressions

30 October 2009

Chitika Study: Bing Losing Users Faster than Impressions

MARLBOROUGH, 10/28/2009 (Updated 10/30/2009) - Less and less individuals are trying out Bing, according to a study released today by online ad network Chitika. In looking at network traffic from August through the first half of October, it appears that although Bing's share of search impressions has declined at a steady rate, the number of users coming through Microsoft's decision engine has declined much more quickly.

Twitterers Want Their News, and Want It Now

15 October 2009

Twitterers Want Their News, And They Want It Now

MARLBOROUGH, 10/15/2009 – Online ad network Chitika recently broke down a sample of users from their network to see what Twitter users want. By categorizing the sites that get links from Twitter, Chitika determined that the thing that Twitterers want the most is news, with over 28% of all traffic going to news sites. Movie sites took second place with 22.56% of Twitter traffic, followed by tech and gadget sites with 13.39%. Medical sites rounded out the top 4 with 7.98%.

Digg + Facebook = Loyal Readers

6 October 2009

MARLBOROUGH, 10/6/2009 - Nothing makes website owners happier than loyal, repeat users, but it can often be difficult to find them. Now, a study by online ad network Chitika suggests that the two best sources may be Facebook and Digg.

Top Referring Sites: Social Media No Threat To Search

25 September 2009

MARLBOROUGH, MA, 9/25/2009 – Online ad network Chitika this week broke down over 123 million impressions across their 60,000+ publisher network and determined that the overwhelming dominance of search engines is facing little, if any, threat from social networks. Despite predictions that social media will replace search engines as Internet users' primary method of finding information online, a breakdown of the numbers shows that isn't the case.

iPhone, Mobile Users Worst Ad Targets

11 September 2009

MARLBOROUGH, 9/11/2009 - Chitika, a Massachusetts-based online advertising network, today released a study of mobile vs. non-mobile Internet usage. Based on a sample of 92 million impressions, the Chitika study shows that mobile users are approximately half as likely to click on an advertisement as non-mobile users.

Bing Struggling to Win Even IE Users

25 August 2009

The power of bundled software can be an amazing thing – all three major operating systems have a bundled Internet browser, each of which has 73% of their OS's Internet usage (based on a sample of 163 million US/Canada impressions across the Chitika network in early August). But Bing, the decision engine Microsoft bundles with Internet Explorer, only gets 10.3% of IE users' searches.

Chitika Study: Open Source Users Love Google, Hate Microsoft

21 August 2009

With the upswing in the number of Linux boxes (thank you netbooks and Dell) and as much interest we have in the search engine market, we at Chitika thought we’d take a look at the search habits of our open-source friends. We compared the OS and search engine data for 163,211,927 searches – a sample of the Chitika network’s search data from July 30th through August 16th – and the results were quite interesting. Check them out:

Clickthrough Rate Analysis: Bing vs. Google vs. Yahoo!

24 July 2009

We at Chitika are quite fond of search engines: since all of our ads serve only to search traffic, they're our bread and butter in the online world. So with Microsoft's new Bing decision engine making so much noise, we thought we'd take a closer look at the clickthrough rates of visitors from the three major search players: Yahoo!, Google, and Bing.