November 10, 2004

Chitika Simplifies Online Advertising by Combining Multiple Networks

Taking the Guesswork out of Online Advertising by Providing a One-Stop-Shop for Publishers

Shrewsbury, MA - November 10, 2004 - Chitika, Inc. (www.chitika.com), a leading on-demand contextual advertising company announces that it is combining the strengths of multiple pay-per -click (PPC) Advertising Networks into one, simplifying ad placement and revenue generation opportunities for thousands of publishers. Now Publishers have access to over 500,000 paid listings, all in one place.

Chitika has partnered with multiple Advertising Networks and is now combining the networks enabling publishers a one stop shop for the most targeted ads that maximize revenue. "Our goal is to provide our customers with a simplified approach to the chaotic market of Ad Networks. By combining the strengths of all the networks, we offer the best of thousands of advertisers for our partners," states Lauren McIntyre, V.P. of Marketing for Chitika.

"Our services intelligently select the most relevant ads from the best network for an individual publishers' website or application," explains Venkat Kolluri, Chitika's President and CEO. "The net result is freedom of choice while ensuring maximization of revenue. We deliver the best bang-for- the-buck advertisements. No other service offers this type of autonomy." Publishers finally have the power to pull advertising from multiple sources and are not tied to the laborious tasks predominately associated with other web based advertising methodologies.

Chitika's unique proprietary algorithms actively learn about customer's interests, thus ensuring that visitors are shown advertising relevant to them. With the ability to pull advertising from multiple established Ad Networks from one place, publishers are presented with the best of both worlds - increased profits without the fear of relying on a single source of advertising revenue such as Google Adsense. The power of Chitika comes from the power of many.

Carrillo Francois, President and CEO of Webtoolbars.com states, "Chitika's services allow me to focus on my core business. There is no longer a need to worry about selling ad campaigns directly to advertisers. Because the ads are always targeted, the average click rate that we are getting is high and is generating good revenue for us."

Chitika's client list includes companies such as FortuneCity, United Virtualities, Webtoolbars and Krstarica.

About Chitika, Inc.
Chitika, Inc. is a leading provider of real-time, scalable, on-demand contextual ad targeting services that help online businesses leverage their two biggest assets: content and online audience. Chitika's services are based on the company's patent-pending Content and Behavior-based Targeting (CBeT) technology. These services enable highly relevant and targeted information extraction and retrieval using contextual information to find the most relevant and targeted advertisement, product and/or offer that best matches both the content on a web-page and the visitor's interest profile. Chitika partners with several major advertising networks to provide clients with access to thousands of online advertisers in one place.