January 10, 2005
Blog Websites and Feeds Can Now Generate Revenue through Contextual Advertising
Shrewsbury, MA . January 10, 2005 . Chitika, Inc. (www.chitika.com), a leading contextual advertising services provider, announces the launch of BlogContext (sm), providing the ever increasing blogging community with an immediately effective way to monetize their blog content and feeds. BlogContext allows publishers the ability to easily insert contextually relevant ads into the individual posts of the blog by pasting a single line of html code.
"Blogging has become and an explosive trend in the realm of personalized publishing and the market is looking for ways to generate revenue in these efforts," says Lauren McIntyre, VP of Marketing for Chitika. "With BlogContext, bloggers can easily monetize their blog content by inserting text-based ads that are dynamically targeted toward their content and their audience."
In real-time, BlogContext intelligently selects the most relevant ad for the content from the over 500,000 ads in Chitika's network. It adapts as the content of the blog changes, ensuring timely and related advertising. The ads are displayed to the user regardless of how the blog content is being viewed. Alden DoRosario, Co-Founder and CTO for Chitika points out, "Bloggers publish their content on their website, but in reality, they receive most of their viewership through feed technologies such as RSS or Atom. The unique value that BlogContext brings is that the contextual text-based ads are also distributed as a part of these feeds, significantly increasing revenue potential."
BlogContext is Chitika's latest offering in its robust portfolio of services. Through it's partnerships with multiple networks, Chitika provides a one-stop-shop for bloggers, web publishers and developers to access thousands of advertisers. Chitika takes the guesswork out of online advertising by combining the strengths of multiple networks to find the best ads for individual publishers.
Through BlogContext, Bloggers can start monetizing their content and feeds through Chitika.s highly contextual pay-per-click advertising program for free. To apply for BlogContext or to find out more information, please visit www.chitika.com.
About Chitika, Inc.
Chitika offers unique one-stop-shop contextual advertising services that combine the strengths of multiple pay-per-click (PPC) Advertising Networks into one, simplifying ad placement and revenue generation for clients. Chitika.s three core ad products: BlogContext for blog publishers, RealContext for web publishers and ContextAnywhere for web developers, are based on the company.s patent-pending Content and Behavior-based Targeting (CBeT) technology platform. Chitika partners with several major advertising networks to provide clients with access to thousands of online advertisers in one place.
Chitika, RealContext, ContextAnywhere and BlogContext are service marks of Chitika, Inc.
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